BREAKING: Universal Pictures will move up from an October 5 release date on Pitch Perfect and try to build word of mouth by platforming the picture in select theaters across North America on Friday, September 28. Studio and Gold Circle Films did this after strong feedback from early screenings that have already been held and which elicited high amounts of social media traffic — 90% of it positive according to monitoring company Fizziology. While major studios usually move like battleships (no pun intended) and don’t veer from wide-release plans, the feeling was that there was buzz to be built here.
I’m assured the studio isn’t dipping its toe in the water with an option to pull back on the original screen commitment if audiences yawn during the platform. Anna Kendrick stars as a young Barden University student who bonds with a group of girls with the same passion: singing. When she takes this a cappella singing group out of their world of traditional arrangements and perfect harmonies into all-new mash-ups, they fight to climb their way to the top of the cutthroat world of college music competitions. This could wind up either the coolest thing they’ll ever do or the most insane, and it will probably be a little of both. The film’s directed by Jason Moore, best known for Broadway’s Avenue Q.
“You have to be willing to break the rules for a film that you deeply love, and supporting Pitch Perfect in this unorthodox way is a result of our passion for the movie and confidence in its reception,” Universal distribution president Nikki Rocco said. “After every screening, we’ve seen levels of reaction similar to how audiences responded to American Pie and Bring It On, other comedies for a young audience that grew into great success stories for Universal.”
Watch a promo for the MTV VMA’s below:
I’ve added pictures of Brittany @ the JustJared “Pitch Perfect” Screening that she attended a couple of days ago. I’ve also added some “Pitch Perfect” Promos & Stills. Previews & gallery links are below:
A video clip from Pitch Perfect has recently been released & it features Brittany singing the lead of “Just the Way You Are” By Bruno Mars! She sounds fantastic, I can’t wait to watch this movie! Watch the clip below:
The trailer for the new movie “Pitch Perfect” that Brittany is in has been released! The movie looks really good & I can already tell that I’m gonna love Brittany’s character! You can watch the trailer below & also click the thumbnails below to view screencaptures:
047 x Movie Productions > Pitch Perfect > Trailer
Brittany Snow has joined the cast of the Universal musical comedy Pitch Perfect being produced by Gold Circle Films.
Jason Moore is directing the film, which takes place in the competitive world of a cappella singing groups. Anna Kendrick and Rebel Wilson have already been cast in the story of an all-girls college a cappella group trying to rebuild with a shaky rookie in the lead so they can take on the all-guys championship team. Snow will play Chloe, a somewhat rigid personality who finds her spot in the group.
Kay Cannon adapted the screenplay from the nonfiction book written by GQ’s Mickey Rapkin. Paul Brooks is producing for Gold Circle along with Elizabeth Banks and Max Handelman of Brownstone Prods. Universal execs Peter Cramer and Kiska Higgs will oversee the project for the studio.
Filming is scheduled to begin mid-October in Baton Rouge, Louisiana.
Repped by ICM and Brillstein Entertainment Partners, Snow has appeared in Hairspray, Prom Night and Finding Amanda. She will next be seen in Syrup, Petunia, 96 Minutes, Would You Rather and Janie Jones, which Tribeca Film will release in October.